VP of Marketing
BROOKLYN, NEW YORK. FULL-TIME
Who are we?
Tempest (formerly known as Hip Sobriety) provides alcohol abuse treatment for the 46 million Americans who don’t identify as addicted. We are building the next generation of recovery care: a meticulously designed consumer brand and media presence that positions sobriety as an aspirational lifestyle choice and an online educational platform to help achieve it.
The Temper is the content arm of Tempest—a multi-contributor online publication that explores life through the lens of sobriety, addiction, and recovery. Our stance is edgy, inclusive, and unapologetically intersectional feminist.
We serve a customer currently ignored by the wellness, healthcare and recovery industries; deliver them to sobriety; and keep them engaged in an evolutionary pursuit at a fraction of the cost of traditional treatment modalities. Tempest was founded in 2014 and is backed by Slow Ventures, Refactor, Female Founders Fund, and Red Light Management.
The VP of Marketing will be responsible for driving the marketing vision and strategy, from inception to execution. We’re looking for a seasoned marketer who can lead the team through the transition from Hip Sobriety to Tempest and develop a successful strategy for transforming The Temper into a top of funnel tool.
You are well-versed in branding and design, storytelling, digital marketing, and leading a team. The ideal candidate has experience at both an agency and in-house (ideally at a successful startup). You should be hungry to devise groundbreaking marketing campaigns that get the world talking.
Build from ground up / oversee in-house marketing team (responsible for recruiting, hiring, managing)
Manage external agencies (PR, digital, creative) and run seamless operation between internal and external players
Responsibilities include the planning, development, and implementation of all marketing initiatives, with a focus on building brand awareness and lead generation for both The Temper (media) and Tempest (product) (and the places they intersect)
Manage the rebrand from Hip Sobriety to Tempest and launch of new Tempest product (Q4 2018 - Q1 2019)
This person will also be responsible for the creation and management of the marketing budget as well as collaborating with the executive team in the creation and management of KPIs
Build a team of hungry and creative marketers who will make Tempest the most recognized recovery modality in the world
Define customer segments, champion their needs and drive insights across the organization
Define and champion the brand across all digital platforms
Manage and execute events in existing and new markets in partnership with the operations team
Skills & Qualifications.
10+ years of relevant work experience in brand marketing in consumer products; 3 years of management
You are a dyed-in-the-wool brand marketer; you have impeccable taste and an exceptional eye for aesthetic; you understand wit and an irreverence towards systems, institutions and “business as usual” — and all these things come across in your work
You like breaking shit and pushing the envelope
You know what diversity, equity, and inclusion means and you don’t just use these words to sound evolved; you use your work as a means to uphold them
Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships – that set the benchmark for creative excellence
Proficiency in media (platforms and channels on and offline, market and industry trends, SEO/SEM), social (organic and paid), experiential, advertising & content (channel agnostic creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing
Strong understanding of marketing automation, lead generation, Salesforce/CRMs, segmentation, influence, and ROI
Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
Ability to interact, network, build credibility for both themselves and the brand
Strong budget and project management skills, attention to detail and communication skills
Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
Natural collaboration and bridge-building skills
What we value and why you should join.
We’re a group of passionate and committed individuals determined not only to create a modern, feminist, inclusive, recovery modality but also to entirely upend the way our culture views alcohol—we are the anti-Rose All Day. We have a scrappy, get it done upstart ethos. We believe in showing up no matter what, honesty at all costs, persistence, straight-talking, and risk-taking. We’re not looking for culture fits, we’re looking for individuals looking to build an entirely new culture. You should join if you want to make a difference in the world, and see this as the obvious way for you to do just that.
Tempest is an equal opportunity employer. We are committed to fair and inclusive employment practices, and strongly encourage people of color, women, LGBTQ individuals, people with disabilities, and others who may contribute to the diversification of ideas to apply.
Email CV + LinkedIn profile to firstname.lastname@example.org.